Gears of War cost M$ $1bn

Gears cost Microsoft "one billion dollars"

At a recent Canadian Community Party, Epic VP Mark Rein was on hand to take a light-hearted open floor Q&A. Aside from a lot of information on Gears' gameplay and marketing, Rein also joked about the rumours of how the game costs Microsoft one billion dollars.

We were at Game Developers Conference, was it two years ago, and then I got a call from the chief financial officer of MGS and he said 'I just want you to know you cost me a billion dollars' and I said, 'we did a favour for a billion gamers'."

Edited from original story:: HERE